Axel Brenner

Axel spent 8 years managing transport operations for a 9-figure European manufacturer, then 4 years as Commercial Director at a global forwarder. He now shares insights from both shipper and carrier sides, and enjoys the occasional piña colada.

Axel Brenner
The European Shipper's 2025 Customs Digitalisation Advantage: How to Choose TMS Platforms That Handle Both Legacy Systems and Future EU Data Hub Requirements

The European Shipper's 2025 Customs Digitalisation Advantage: How to Choose TMS Platforms That Handle Both Legacy Systems and Future EU Data Hub Requirements

A German automotive parts manufacturer just learned what a €800,000 TMS implementation mistake looks like. They chose a North American-focused platform six months before discovering their primary carriers couldn't integrate without costly custom development. Now they're facing a complete re-implementation as several EU Member States

By Axel Brenner
The European Shipper's Smart Tachograph 2 Roadmap: How to Turn August 2025's Compliance Deadline into a Strategic Transport Technology Upgrade

The European Shipper's Smart Tachograph 2 Roadmap: How to Turn August 2025's Compliance Deadline into a Strategic Transport Technology Upgrade

The August 19, 2025 Smart Tachograph Version 2 deadline just passed for heavy-duty vehicles in international transport. You handled the retrofit costs, managed workshop scheduling, and got your fleet compliant. But here's the problem most European shippers miss: treating the tachograph upgrade as an isolated compliance issue rather

By Axel Brenner
The 83% Automation Gap: Why Most European Shippers Are Still Stuck in Manual Mode While AI-Powered Competitors Race Ahead

The 83% Automation Gap: Why Most European Shippers Are Still Stuck in Manual Mode While AI-Powered Competitors Race Ahead

A mid-sized German automotive parts manufacturer had their procurement team spending 240 hours on each annual transport tender, managing responses from 25 carriers across 12 countries. Sound familiar? Only 17% of companies report being fully automated, while 96% are using generative AI somewhere in their transport operations. This disconnect reveals

By Axel Brenner