Axel Brenner

Axel spent 8 years managing transport operations for a 9-figure European manufacturer, then 4 years as Commercial Director at a global forwarder. He now shares insights from both shipper and carrier sides, and enjoys the occasional piña colada.

Axel Brenner
The 83% Automation Gap: Why Most European Shippers Are Still Stuck in Manual Mode While AI-Powered Competitors Race Ahead

The 83% Automation Gap: Why Most European Shippers Are Still Stuck in Manual Mode While AI-Powered Competitors Race Ahead

A mid-sized German automotive parts manufacturer had their procurement team spending 240 hours on each annual transport tender, managing responses from 25 carriers across 12 countries. Sound familiar? Only 17% of companies report being fully automated, while 96% are using generative AI somewhere in their transport operations. This disconnect reveals

By Axel Brenner