Axel Brenner

Axel spent 8 years managing transport operations for a 9-figure European manufacturer, then 4 years as Commercial Director at a global forwarder. He now shares insights from both shipper and carrier sides, and enjoys the occasional piña colada.

Axel Brenner
The European Shipper's Guide to Measuring AI-Powered TMS ROI: How to Calculate, Track, and Maximize Returns from Predictive Analytics in 2025

The European Shipper's Guide to Measuring AI-Powered TMS ROI: How to Calculate, Track, and Maximize Returns from Predictive Analytics in 2025

European manufacturers facing €20M+ annual transport budgets know the drill: every board meeting brings the same question about AI-powered TMS investments. You've heard the promises. AI systems now achieve 98% forecasting accuracy and reduce supply chain errors by 20-50%. The European artificial intelligence market alone reached €53.03

By Axel Brenner
The €800,000 Integration Trap: How European Manufacturers Can Avoid TMS Implementation Disasters and Build Bulletproof Legacy System Connectivity

The €800,000 Integration Trap: How European Manufacturers Can Avoid TMS Implementation Disasters and Build Bulletproof Legacy System Connectivity

That German automotive parts manufacturer with €800,000 in sunk costs thought they'd done their homework. They chose a North American-focused platform six months before discovering their primary carriers couldn't integrate without costly custom development. Now they're facing a complete re-implementation because they treated

By Axel Brenner
The €2M Data Integration Gap: How European Manufacturers Can Finally Connect Their TMS and Legacy ERP Systems for Complete Supply Chain Visibility

The €2M Data Integration Gap: How European Manufacturers Can Finally Connect Their TMS and Legacy ERP Systems for Complete Supply Chain Visibility

Your European transport operations run on disconnected systems. ERP for ordering, WMS for warehousing, separate carrier portals for booking, and manual processes scattered across departments. Data quality issues between your TMS and existing systems can undermine the entire process. After speaking with hundreds of European manufacturers over the past year,

By Axel Brenner
The European Shipper's 2025 Customs Digitalisation Advantage: How to Choose TMS Platforms That Handle Both Legacy Systems and Future EU Data Hub Requirements

The European Shipper's 2025 Customs Digitalisation Advantage: How to Choose TMS Platforms That Handle Both Legacy Systems and Future EU Data Hub Requirements

A German automotive parts manufacturer just learned what a €800,000 TMS implementation mistake looks like. They chose a North American-focused platform six months before discovering their primary carriers couldn't integrate without costly custom development. Now they're facing a complete re-implementation as several EU Member States

By Axel Brenner
The European Shipper's Smart Tachograph 2 Roadmap: How to Turn August 2025's Compliance Deadline into a Strategic Transport Technology Upgrade

The European Shipper's Smart Tachograph 2 Roadmap: How to Turn August 2025's Compliance Deadline into a Strategic Transport Technology Upgrade

The August 19, 2025 Smart Tachograph Version 2 deadline just passed for heavy-duty vehicles in international transport. You handled the retrofit costs, managed workshop scheduling, and got your fleet compliant. But here's the problem most European shippers miss: treating the tachograph upgrade as an isolated compliance issue rather

By Axel Brenner