Axel Brenner

Axel spent 8 years managing transport operations for a 9-figure European manufacturer, then 4 years as Commercial Director at a global forwarder. He now shares insights from both shipper and carrier sides, and enjoys the occasional piña colada.

Axel Brenner
The European Shipper's Complete TMS Total Cost of Ownership Framework: How to Expose Hidden Costs and Build Bulletproof Budgets Before Vendor Consolidation Eliminates Your Options

The European Shipper's Complete TMS Total Cost of Ownership Framework: How to Expose Hidden Costs and Build Bulletproof Budgets Before Vendor Consolidation Eliminates Your Options

A mid-sized German automotive parts manufacturer thought their TMS implementation was going smoothly. Six months into implementation, €800,000 spent, they realized their new system couldn't handle their complex carrier network across 12 countries. Sound familiar? You're not alone. Hidden costs in TMS procurement consistently add

By Axel Brenner
The TMS Performance Recovery Framework: How European Shippers Can Turn Around Struggling Implementations Before the 18-Month Window Closes and eFTI Deadlines Hit

The TMS Performance Recovery Framework: How European Shippers Can Turn Around Struggling Implementations Before the 18-Month Window Closes and eFTI Deadlines Hit

A German automotive parts manufacturer discovered what an €800,000 mistake looks like when their recently implemented TMS started sending shipments through costly manual workarounds. Six months post-implementation, their carrier integration failures were costing them 15% more than their old spreadsheet-based system. Sound familiar? With significant cost reductions and improvements

By Axel Brenner
The 60-Day TMS Performance Measurement Framework: How European Shippers Can Track, Benchmark, and Optimize ROI Using Proven KPIs and Industry Standards

The 60-Day TMS Performance Measurement Framework: How European Shippers Can Track, Benchmark, and Optimize ROI Using Proven KPIs and Industry Standards

Your TMS investment promises 15% freight cost savings and operational efficiency gains. Six months later, you're still waiting for concrete proof of ROI. 76% of logistics transformations fail to achieve their performance objectives, and most European shippers struggle with the same challenge: measuring TMS performance without clear benchmarks

By Axel Brenner
The CSRD Wave 2 Emergency: How European Shippers Have 8 Weeks Left to Deploy TMS Platforms for Automated Scope 3 Emissions Compliance Before January's Reporting Deadline Arrives

The CSRD Wave 2 Emergency: How European Shippers Have 8 Weeks Left to Deploy TMS Platforms for Automated Scope 3 Emissions Compliance Before January's Reporting Deadline Arrives

The CSRD Wave 2 compliance deadline has been postponed from January 2025 to January 2027 for large European undertakings. While this unexpected reprieve might seem like cause for celebration, smart supply chain directors know this extra time isn't a gift—EU leaders urge companies to keep moving forward

By Axel Brenner
The AI-TMS Implementation Paradox: How European Shippers Can Deploy Artificial Intelligence Features Without Joining the 76% That Fail to Meet Performance Goals

The AI-TMS Implementation Paradox: How European Shippers Can Deploy Artificial Intelligence Features Without Joining the 76% That Fail to Meet Performance Goals

European manufacturers are pouring millions into AI-powered transport management systems, yet 72% of logistics AI implementations fail due to workforce resistance rather than technical issues, while 66% of technology projects end in partial or total failure. Despite the growing European TMS market reaching €1.4 billion in 2024 and growing

By Axel Brenner
The European Shipper's Omnibus Navigation Guide: How to Turn the EU's 2025 Simplification Package Into Transport Cost Savings and Competitive Advantage

The European Shipper's Omnibus Navigation Guide: How to Turn the EU's 2025 Simplification Package Into Transport Cost Savings and Competitive Advantage

The European Commission's February 2025 Omnibus Simplification Package landed with a €6.3 billion promise. The Commission suggests this could save €6.3 billion in annual administrative costs and unlock €50 billion in public and private investments for policy priorities. For European transport operations, this represents the most

By Axel Brenner
The European Shipper's Cloud TMS Migration Guide: How to Navigate 2025's Shift from On-Premise Without Joining the 76% Failure Rate

The European Shipper's Cloud TMS Migration Guide: How to Navigate 2025's Shift from On-Premise Without Joining the 76% Failure Rate

When European manufacturers launched their cloud TMS migrations this year, 63% chose cloud deployment over on-premise solutions for the first time. Yet within six months, a disturbing pattern emerged. A German automotive parts manufacturer just learned what a €800,000 TMS implementation mistake looks like. They chose a North American-focused

By Axel Brenner