Axel Brenner

Axel spent 8 years managing transport operations for a 9-figure European manufacturer, then 4 years as Commercial Director at a global forwarder. He now shares insights from both shipper and carrier sides, and enjoys the occasional piña colada.

Axel Brenner
The Generative AI TMS Implementation Budget Crisis: How European Shippers Can Build Realistic Cost Models That Prevent the €800,000 Disasters Hitting 75% of Projects While Navigating AI Integration Complexity

The Generative AI TMS Implementation Budget Crisis: How European Shippers Can Build Realistic Cost Models That Prevent the €800,000 Disasters Hitting 75% of Projects While Navigating AI Integration Complexity

Budget overruns hit 75% of European TMS implementations, and 66% of technology projects end in partial or total failure. A German automotive manufacturer's finance director stared at his screen in disbelief. The €150,000 TMS licensing fee had somehow turned into an €800,000+ budget disaster over six

By Axel Brenner
The €500,000 TMS Services Decision: How European Manufacturers Can Leverage the 11.4% Fastest-Growing Market Segment Without Joining the 75% Budget Disaster Rate Before Vendor Consolidation Changes Everything

The €500,000 TMS Services Decision: How European Manufacturers Can Leverage the 11.4% Fastest-Growing Market Segment Without Joining the 75% Budget Disaster Rate Before Vendor Consolidation Changes Everything

Here's your complete budget disaster: Budget overruns hit 75% of European TMS implementations, yet most procurement teams still approach vendor selection like it's 2019. A German manufacturer's €800,000 mistake highlights a critical gap in most procurement processes. While procurement teams debate feature lists,

By Axel Brenner