The TMS Digital Twin Implementation Reality Check: How European Shippers Can Evaluate True Capabilities and Build Bulletproof Deployment Frameworks Before Technology Promises Turn Into Operational Disasters
I just wrapped up reviewing TMS digital twin implementations across 15 European manufacturers with combined annual transport spend exceeding €800 million. Half of them told me the same story: what vendors pitched as "digital twins" turned out to be glorified dashboards that couldn't predict a traffic